A work marathon outside the box
The concept is simple: You split a complex task and give it to several teams of experts from different sectors. Startups and innovative initiatives act as catalysts in this process, offering a fresh perspective and a new approach. The goal is to find fast solutions on the spot. The participants are expected to produce tangible results or even a prototype.
Ideas factory and work marathon. The first hackathon in the KTM Motohall really felt like a work marathon and went on for three days. It was organised in cooperation with Rosenbauer AG and Raiffeisenlandesbank OÖ. During these three days, synergies were created and several ideas were developed – from starting your motorcycle by voice or using an assistance system to find the best spot for the fire engine when responding to an emergency to providing training sessions via augmented reality or paying at the petrol station without having to get out of the car.